E-commerce may have seen a growth spurt during the pandemic, but brick-and-mortar stores still account for the majority of sales in most markets. Successfully re-starting physical retail is therefore key to the beauty sector’s recovery.
This webinar explores creative strategies for getting brick-and-mortar back to growth, from how store layouts and assortment can be optimized and changes in customer service, to the role of testers, samples and technology in-store. It also examines new retail concepts and original formats, including post-pandemic pop-ups, experimental temporary spaces and new-style product ateliers. All these issues are discussed by two leading retail experts: Paris-based Retail Factory CEO & Co-Founder Adeline Çabale and The Store Front Head of Key Accounts Andriana Jankovska. The session will be moderated by BW Confidential Editor in Chief Oonagh Phillips.
This webinar is a must-attend for anyone interested in how physical retail will evolve, the opportunities for brick-and-mortar stores or for those looking for inspiration when it comes to better selling beauty in the real world.