Cosmoprof

BELLEZA Y SALUD 2018 offers companies and international buyers a complete overview of the South American market   Belleza y Salud, the event organized by CORFERIAS – International Business and Exhibitions Center of Bogotá in partnership with ANDI – National Business Association of Colombia, scheduled in Bogotá, Colombia, from 3 to 7 October 2018, offers a complete overview of the South American market and allows companies and international buyers to evaluate the business opportunities offered by the cosmetic industry in Colombia and Latin America. Belleza y Salud, thanks to the positive results of 2017, with over 340 exhibitors and more than 56,000 visitors, hosts all the beauty sectors: Perfumery and Cosmetics, Beauty Salon, Wellness & Fitness, Personal Care, Professional Hairdressing, Barbershop, Country Pavilions and Packaging & OEM. Thanks to the partnership as international sales agent with BolognaFiere Cosmoprof, organizer of all the events of the Cosmoprof platform in the world, the number of attendees from foreign countries keeps growing. BolognaFiere Cosmoprof will involve exhibitors, buyers and media from all over the world, in a dedicated area, The International Hall & Cosmetics powered by Cosmoprof, which will host the leading companies in the sector, interested in new business opportunities with local …

PACKAGING, CONTRACT MANUFACTURING AND FORMULATION ONCE AGAIN TAKE CENTER STAGE AT THE ANNUAL EVENT Cosmoprof North America is gearing up for its 16th edition, to be held again this year at Mandalay Bay Convention Center in Las Vegas from July 29-July 31.  Registration is now open for the all-encompassing, award-winning, b2b beauty exhibition.  The event covers all facets of the industry, offering retailers, distributors, beauty brands and suppliers alike the unique opportunity to discover trend-directional solutions to meet their needs from the acclaimed packaging, cosmetic & personal care and professional beauty pavilions. The event also provides ample opportunity for attendees to grow their business through its robust educational programs which are now also open for registration. Programs are being offered in cooperation with many leading associations and publications including; Women’s Wear Daily (WWD), Entrepreneur Magazine, Buzzfeed, Insider’s Guide to Spas, CEW, The Brain Trust-CAA, FIDM, Beauty Packaging, BXP Magazine, Fat Mascara, Cosmetics Design, Professional Beauty Association (PBA). Cosmoprof North America (CPNA) is a celebration of beauty that provides key executives from around the world with the opportunity to discover new partnerships for growth and innovative solutions for evolving brands. Significant growth is expected in the packaging and manufacturing area for …

From 20 April to 1 July 2018, the Governor’s Palace, in the heart of Parma’s historic centre, will host a unique exhibition, The Third Day (Il Terzo Giorno), curated by Didi Bozzini and promoted by the Municipality of Parma. This series of events will provide the city with the opportunity to reflect on themes related to the environment, sustainability, and man–nature relationship. The Third Day, produced and organized by Arkage (Artattack Group), a Benefit Corporation and B Corp certified, is the first in Italy to establish a ‘for benefit’ approach: 50% of the ticket sales will be given back to the Municipality of Parma to finance “Green Km”, an environmental sustainability project. “In the year when Parma has been named Italy’s 2020 Capital of Culture, we are proud to host some of the most important and renown contemporary artists. This means that Parma is alive with culture, and dynamic and vital in all that it has to offer” says Federico Pizzarotti, Mayor of Parma, adding that “We believe that the relationship between man and nature is a core point: art and politics deal with the subject of nature from two different points of view. I believe now is time to …

THE INTERNATIONAL PROMOTIONAL EVENTS OF COSMOPROF WORLDWIDE BOLOGNA Next stop, the Cosmoprof Worldwide Bologna China Contest in Shanghai Shanghai, May 2018 – After the success of the last edition, with over 250,000 professionals attending the show and with the presence of 2,822 exhibitors, Cosmoprof Worldwide Bologna continues its international promotion, with targeted initiatives in key markets for the cosmetic industry, presenting the format of the event and increasing networking and business opportunities for companies participating in the events of the platform. First stop of the Cosmoprof On The Road program for the promotion of upcoming initiatives is Shanghai, on May 23th at Kerry Hotel Pudong. The initiatives of the international platform have been presented, with particular attention to the appointment in Hong Kong of Cosmoprof Asia for next November. On this occasion, the winners of the Cosmoprof Worldwide Bologna China Contest have been announced. The initiative has been organized in partnership with Creative Capital, a brand design agency that supports both international companies interested in entering the Chinese market, and Chinese companies that need a new image and a re-branding strategy. “This initiative in Shanghai underlines the international profile of Cosmoprof and BolognaFiere in general – says Antonio Bruzzone, General …

The best opportunity to enter South American beauty market Belleza y Salud, the trade show organized by CORFERIAS – International Business and Exhibitions Center of Bogotà in partnership with Andi – National Business Association of Colombia, is announcing the new initiatives for its 17th edition, scheduled in Bogotà – Colombia – from October 3rd to October 7th, 2018. The showcase is the main stage for the development and business promotion of the cosmetic industry in Colombia and the Latin – American region. Colombia is the best option to enter the South-American market, thanks to its politics focused on export, to its free trade agreements with neighboring countries and its economic stability. The country attracts foreign investments and business, and it is the second best market in the South American and the Caribbean region. The general growth of the country is reflected as well in new investments in the beauty industry. Belleza y Salud has become the reference hub for all companies and professionals focusing on South America for new business in the area, and it has grown year by year covering in 2017 an exhibition area up to 8,447.53 sqm, with more than 340 exhibitors and over 56,000 visitors. All …

Cosmoprof presents the new advertising campaign for the next editions, created by Heads Collective. The images evoke the idea of beauty without borders, reflecting an open, multicultural society, with models of different ethnic origin photographed by Emilio Tini with painted faces and bodies. This playful use of make-up, almost creating works of body art, produces an unsettling visual effect, part of a dialogue between fiction and reality, between the real faces and the painted ones. Each of us has a personality with many different aspects which make-up can either hide or bring out and emphasise. The colours represent the different editions of Cosmoprof: lilac for Bologna, green for Las Vegas, red for Hong Kong and yellow for the new Mumbai edition. In the 2019 edition the campaign will focus on single portraits, while in the 2020 edition the use of paired shots will intensify the effect, blurring the boundaries between the natural and the artificial. The same interplay of shapes and colours is at the heart of the campaign video, directed by Francesco Meneghini, with close-ups and large-scale shots of the models emphasising the transitions between the made-up part and the natural part of their faces. In keeping with the Cosmoprof …