march 2019 14 - 17
march 15 - 18


New advertising campaign for Cosmoprof Network

Cosmoprof presents the new advertising campaign for the next editions, created by Heads Collective. The images evoke the idea of beauty without borders, reflecting an open, multicultural society, with models of different ethnic origin photographed by Emilio Tini with painted faces and bodies. This playful use of make-up, almost creating works of body art, produces an unsettling visual effect, part of a dialogue between fiction and reality, between the real faces and the painted ones. Each of us has a personality with many different aspects which make-up can either hide or bring out and emphasise. The colours represent the different editions of Cosmoprof: lilac for Bologna, green for Las Vegas, red for Hong Kong and yellow for the new Mumbai edition. In the 2019 edition the campaign will focus on single portraits, while in the 2020 edition the use of paired shots will intensify the effect, blurring the boundaries between the natural and the artificial. The same interplay of shapes and colours is at the heart of the campaign video, directed by Francesco Meneghini, with close-ups and large-scale shots of the models emphasising the transitions between the made-up part and the natural part of their faces. In keeping with the Cosmoprof …

NEWS / 23 May 2018


THE INTERNATIONAL PROMOTIONAL EVENTS OF COSMOPROF WORLDWIDE BOLOGNA Next stop, the Cosmoprof Worldwide Bologna China Contest in Shanghai Shanghai, May 2018 – After the success of the last edition, with over 250,000 professionals attending the show and with the presence of 2,822 exhibitors, Cosmoprof Worldwide Bologna continues its international promotion, with targeted initiatives in key markets for the cosmetic industry, presenting the format of the event and increasing networking and business opportunities for companies participating in the events of the platform. First stop of the Cosmoprof On The Road program for the promotion of upcoming initiatives is Shanghai, on May 23th at Kerry Hotel Pudong. The initiatives of the international platform have been presented, with particular attention to the appointment in Hong Kong of Cosmoprof Asia for next November. On this occasion, the winners of the Cosmoprof Worldwide Bologna China Contest have been announced. The initiative has been organized in partnership with Creative Capital, a brand design agency that supports both international companies interested in entering the Chinese market, and Chinese companies that need a new image and a re-branding strategy. “This initiative in Shanghai underlines the international profile of Cosmoprof and BolognaFiere in general – says Antonio Bruzzone, General …

NEWS / 17 May 2018


The best opportunity to enter South American beauty market Belleza y Salud, the trade show organized by CORFERIAS – International Business and Exhibitions Center of Bogotà in partnership with Andi – National Business Association of Colombia, is announcing the new initiatives for its 17th edition, scheduled in Bogotà – Colombia – from October 3rd to October 7th, 2018. The showcase is the main stage for the development and business promotion of the cosmetic industry in Colombia and the Latin – American region. Colombia is the best option to enter the South-American market, thanks to its politics focused on export, to its free trade agreements with neighboring countries and its economic stability. The country attracts foreign investments and business, and it is the second best market in the South American and the Caribbean region. The general growth of the country is reflected as well in new investments in the beauty industry. Belleza y Salud has become the reference hub for all companies and professionals focusing on South America for new business in the area, and it has grown year by year covering in 2017 an exhibition area up to 8,447.53 sqm, with more than 340 exhibitors and over 56,000 visitors. All …

NEWS / 08 May 2018


COSMOPROF ASIA 2018 introduces new initiatives that set the beauty industry abuzz   Save the date for Cosmoprof Asia, the leading b2b event for the cosmetic industry in the Asia-Pacific region. The 23rd edition of Cosmoprof Asia will once again adopt the “1 Fair, 2 Venues” formula, bringing together the entire Asia-Pacific beauty industry in Hong Kong this November. From 13 to 15 November 2018, Cosmopack Asia, to be held at AsiaWorld-Expo (AWE), will present avant-garde products and solutions, focusing on raw materials and ingredients, machinery and automation, primary and secondary packaging, contract manufacturing and private labels. From 14 to 16 November 2018, Cosmoprof Asia, to be held at the Hong Kong Convention & Exhibition Center (HKCEC), will host companies and professionals specialising in finished products in various sectors – perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, naturals and organics. The 2017 edition of Cosmoprof Asia saw a total of 2,877 exhibitors coming from 54 countries and regions, 25 international pavilions and the attendance of 83,793 professionals, with over 60,000 of them from overseas. These figures testify to the continuous growth of the fair, which reached an exhibition space of 108,600 sqm in 2017. The data …

NEWS / 13 Apr 2018


THE AWARDS OF THE ENTIRE BEAUTY SUPPLY CHAIN. Discover the winners of the awards devoted to the Exhibitors of Cosmoprof and Cosmopack 2018.

NEWS / 30 Mar 2018


After the great success of the 51st edition of the show held in Bologna, with more than 250,000 attendees and 2,822 exhibitors, the international platform is ready for its next events scheduled in key markets for the beauty industry   Non-stop activities for Cosmoprof Worldwide Bologna, the B2B format organized by BolognaFiere Group, leader for the development of the beauty sector in the world. After the success of the 51st edition of the show held in Bologna, which closed on 19 March with more than 250,000 attendees and 2,822 exhibiting companies, the international platform of Cosmoprof Worldwide Bologna is ready for new appointments in key foreign markets, thanks to the support of the Italian Ministry of Economic Development and ITA – Italian Trade Agency, with the collaboration of Cosmetica Italia – Personal care Association. Together with the well-known international events of the network – Cosmoprof North America in Las Vegas and Cosmoprof Asia in Hong Kong – and with the new appointment in India with Cosmoprof India Preview, scheduled in Mumbai on 10 and 11 September, Cosmoprof is participating as sales international agent in beauty exhibitions located in specific markets, which are important for the development of the sector. Next …

NEWS / 20 Mar 2018


“Cosmoprof 2018 registered astonishing results – says Gianpiero Calzolari, President of BolognaFiere – the number of professionals attending the exhibition exceeded the 250,000 visitors of the 2017 edition; we recorded a growth by 11% in the presence of foreign operators. Record numbers also for exhibitors, 2,822, from 70 countries; they attracted an international audience, eager to do business and looking at the same time for professional updating. The B2B vocation of Cosmoprof has been further consolidated, thanks to the strong relationship established between buyers and exhibitors, to the articulated professional updating program, to the 18 workshops which saw a large participation and brought on the stage opinion leaders of great prestige, to the Awards celebrating the most innovative companies and the Career Award to Jean Claude Ellena, the famous “nose” of the Maison Hermes that attracted new attention to high-end perfumery, to which this year a special section was dedicated. A lively event – continues Calzolari – full of proposals, from the industrial supply chain to retail, a real glance on the world of cosmetics, in a synthesis that no other fair in the world can guarantee. We are now preparing Cosmoprof Mumbai (with our UBM partners), giving further new …