Oliviero Toscani for Cosmoprof Worldwide Bologna

It is Oliviero Toscani the author of the new adv campaign  for Cosmoprof Worldwide Bologna 50th Anniversary It is Oliviero Toscani, the famous photographer known in the whole world, the author of the advertising campaign for Cosmoprof Worldwide Bologna 2017, the leading international exhibition for the beauty sector, held from 16th to 20th March, 2017. The 2017 edition is a special appointment: the 50th anniversary of the show will be celebrated. From its beginning in 1967, Cosmoprof has given visibility to an industrial sector which is recognized in the world for its high standard – and, recently, from the Italian Ministry of the Economic Department as well, which included Cosmoprof in the list of Italian trade fairs with international impact, an excellence of the Made in Italy. The advertising campaign of Cosmoprof 50 focuses on women’s faces with a touch of colour appearing here and there, similar to a touch of make up on lips, eyes and hair. Faces of different races, representing a new idea of beauty with no ethnical border, a synonym of the multi-cultural world of Cosmoprof. Oliviero Toscani, eclectic personality who made the most distinguished figure in the history of photography and communication in the latest …

NEWS / 22 Jul 2016

Cosmoprof North America 2017

Cosmoprof North America 2016 is opening on Sunday, July 24th, at the Mandalay Bay Convention Centre in Las Vegas. Cosmoprof North America is the only show in the USA which collects under one roof all the beauty sectors, and it is becoming a not-to-be-missed event to enter the North- and Latin-American markets. Great expectations on the 14th edition: 1,148 exhibitors from 37 countries are attending the show, and special initiatives will be dedicated to buyers and professionals on the show floor. Here below the press kit of the exhibition, the advertising campaign and the press release of Cosmetica Italia – Personal Care Association, with an analysis of the Italian beauty export in the US market. 01_CPNA16_Press Kit_Index Page 02_CPNA16_Facts_Figures 03_CPNA16_DiscoverBeautyLineup 04_CPNA16_Special Areas 05_CPNA16_Special Events Education At A Glance 06_CPNA16_TheBusinessPerspective PRESS RELEASE_Cosmetica Italia @ CPNA 2016  

NEWS / 19 Jul 2016

Estetica Master Parade by Cosmoprof

DISCOVER ON HAIR MILAN EDITION       6 MASTERS OF HAIRDRESSING. 6 OF THE WORLD’S MOST TALENTED, CREATIVE AND INNOVATIVE HAIRSTYLISTS TOGETHER FOR AN EXCLUSIVE SHOW AT ON HAIR MILAN EDITION Synchronise your watches! On Sunday 23 October, six of the world’s greatest hairstylists will be showcasing their talent on the On Hair Milan Edition catwalk. In this unmissable show each Master will present their take on one of the following themes: pablond, bob, updo, fringe, volume and geometric. A unique opportunity to view the very best of the hair world at work in one location. We will see remarkable creations, signature styles and original techniques. Six hairstylists performing magic on their models’ hair to give us a moment of pure inspiration. Discover more about the first two protagonist of the event: Anthony Mascolo and SAlvo Filetti!

NEWS / 11 May 2016


COSMOPACK, the exhibition dedicated to the supply chain in conjunction with Cosmoprof Worldwide Bologna, the leading international trade fair for the beauty world, organized by BolognaFiere Group, presents the third edition of Cosmopack International Business Forum & Exhibition, on May 11th and 12th, at the Spring Studios in Manhattan – New York. Cosmopack International Business Forum & Exhibition offers to companies of the Made in Italy industry, recognized worldwide as an excellence of the beauty sector, a unique opportunity to meet American retailers and brands and to focus on new trends and technologies of the supply chain, thanks to the support of the Italian Ministry for Economic Development and ITA – Italian Trade Agency. The event counts on the collaboration of Cosmetica Italia – the personal care association and Polo Tecnologico della Cosmesi, and on the partnership with ICMAD and CEW.  

NEWS / 11 May 2016


For the last two decades, CEW’s Beauty Insider Awards has celebrated the most innovative new beauty products and Cosmopack NY, the event promoted by Cosmoprof Worldwide Bologna, will be partner for the 2016 edition, in order to recognize the most innovative beauty products of the year. READ MORE ABOUT CEW AWARDS

NEWS / 29 Apr 2016


The project of the international promotion of Cosmoprof Worldwide Bologna platform continues. The observatory for the cosmetic chain of international importance organized by Bologna Fiere is present in Bologna, Las Vegas (Cosmoprof North America) and Hong Kong (Cosmoprof Asia). Thanks to the collaboration with Cosmetica Italia – the personal Care Association and the support of the Italian Ministry of Economic Development and ICE – the agency for the promotion of Italian companies abroad, the presentation of the exhibition in key markets for the beauty industry continues, which not only confirms the international leadership of Cosmoprof network, but it encourages contacts with new key players and buyers. The first step for the promotion of Cosmoprof Worldwide Bologna, celebrating in 2017 the 50th edition, is Azerbaijan. A delegation of buyers from Azerbaijan was already present in the 2016 edition, within the collaboration program with ICE.   On 28 and 29 April the organizers of Cosmoprof Worldwide Bologna will give presentations to companies and local chambers of commerce. Azerbaijan’s choice as the first stop of the road show in 2017 is not random: the country is experiencing significant economic growth rates, thanks to the rise in domestic consumption, which also affects the beauty, …

NEWS / 19 Apr 2016


COSMOPROF WORLDWIDE BOLOGNA partners with global beauty trend forecasting company BEAUTYSTREAMS to highlight key product innovations seen at this year’s show. Discover what the editors selected…Download the Editors’ Picks