INVESTING IN THE AFRICAN BEAUTY INDUSTRY: WHY INTERNATIONAL COMPANIES ARE SWARMING IN
A once untapped market, Africa offers attractive investment opportunities for beauty companies, with many considering the continent the next frontier in the beauty sector. Major players in international beauty markets are swarming into African countries, eager to capitalise on the needs of the rising middle class. With the beauty industry growing at a rapid rate, there is a rising demand for both local and international beauty brands, which not only affects the global sector, but also has a powerful effect on local African industries.