This international show has an optimized layout for distributors, owners and professionals from beauty centers, wellness centers, spas, hair salons and hotels. There is a wide selection of goods from the best suppliers of products, equipment, furnishings and services meant for the professional world of hair, nails and beauty salons/spas.
HAIR: CHANGES TO THE EXHIBITION SPACE
The best the Hair sector has to offer can be found in pavilions 25, 31, 32, 32a, 33, 35 and 35a. The route was designed to offer visitors a business experience that’s both smart and complete.
Products, services, equipment and live demos serve as stages in a journey through the world of professional hair styling at Cosmoprof.
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BEAUTY SALON: SPECIAL NEW PROJECTS
The halls dedicated to the professional beauty salon are 28, 29, 30 and the new Mall. Special new areas liven up the route with products and services dedicated to the world of spas and applied aesthetics. Hall 36 remains, as always, the hub for companies that operate in the nail sector.
KEYWORD: CLEAN BEAUTY
When developing professional channels, special attention must be focused on the use of ingredients, the performance offered by products and treatments, and the quality of the service offered. It is increasingly important for companies to communicate clearly and transparently with the consumer, and Clean Beauty is the dominant concept on the market today.
The halls dedicated to the hair sector in 2020 will be 25, 31, 32, 32a, 33, 35 and 35a. A new path to optimize the business opportunities for visitors and companies in a costantly evolving market. Trends, colors and creativity which characterizes the sector will be the unquestioned protagonists of this area.
Cosmoprof puts the spotlights on international barbers with brands and initiatives related to the barber world. The halls devoted to the haircare sector will host the top products, formulas, techniques and trends. Training, educational and networking are the added value of the brands.
Cosmetic products, machines and equipment, furnishings and pieces for beauty centers, spas and hotels, tanning and cosmetic medicine has been the highlights in the halls 28, 29 and 30 dedicated to beauty and spas. International companies will represents the best practices of the sector, without forgetting the live demonstrations which provide visitors with opportunities of training and education.
Nails are the absolute stars of the show in pavilion 36, the historic location for the industry, with international companies displaying products for nails, professional cosmetics for reconstruction and manicure and pedicure treatments, accessories, equipment and services. Polishes are now natural, due to great demand on the market for lines with vegetable-based and vegan ingredients.
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