The Perfumers' Imagine Award, in its second edition, was created with the aim of creating a freeze frame on preference trends. Perfumers and Beauty Coaches, daily immersed in the crowded universe of modern perfumery, experience at the same time the dynamics of launch and purchase with this having a privileged point of observation thanks to which to make comparisons and define parameters. The product most voted by Perfumers and Beauty Coaches thus returns a timely sentiment of the market by translating its strongest needs. Eight sections are planned: Communication; Hair Care; Make-up; Skin Care Body; Skin Care Face; Other; Tradition & Creativity; Perfume. For the 'Perfume' section, all the fragrances that won one of the prizes up for grabs in the 2023 edition of the 'Academy of Perfume Award' are in the running. This criterion is the result of an agreement with Accademia del Profumo in order not to create competition, but proximity and inclusion among all institutions and protagonists of Perfumery. Based on the preferences expressed, a list of the most voted products (No. 1 for each section) will be drawn up and announced at Cosmoprof on Thursday, March 21 at 4 p.m. during a dedicated event.