Think about it! Traditional beauty media is nearly obsolete. The influencer market is saturated and fragmented and big influencers are “in” today and “out” tomorrow. How are smart beauty brands getting their messages in front of the right customers at the right time in a quickly evolving, ever-changing beauty landscape?  We’re going to give you some big ideas and solutions! Learn how to take advantage of opportunities others are not seeing in social media channels and beauty media. Learn how to select the right influencers for your brand and even how to build brands around them. Finally, learn how to utilize your best customers as your best marketers- especially in the D to C channel.  We will discuss how to set your team up for success and what you should be preparing for in terms of these changing times!