2020 trends: men power

The men’s cosmetics market is at a very important juncture. An increasingly important player worldwide for many years, after a period of slow but steady expansion it is currently expected to grow faster than any other cosmetics sector between now and 2020. Indeed, according to estimates by the main international research agencies, over the next two years it will be worth 61 billion dollars.

The most popular products? Definitely shaving. Here we find traditional conditioners and razors and all the cosmetics that accompany new shaving techniques. Then in the perfumery and cosmetics pavilions we also find dedicated make up, high-performance skincare formulas and hand and nail care products. Everything strictly for men.

 

 

Cosmoprof presents a well-established Barber’s event. The United Barbers Show will take place in Pavilion 35 from 15 to 18 March 2019. The project includes an exhibition area and a section in which international barbers will take to the stage to reveal the latest techniques and trends.

To complete the event, the Barber's World Championship (UBS-United Barbers Show®), a competition between the greatest talents in the field.

 

 

Not just grooming. Cosmoprof Worldwide Bologna, which has always been a hub and a trailblazer for international trends, has already identified new products among the exhibitors at the next edition that are bound to become the new must-haves for end consumers. These are just some of the new products on the men's market that you can find in Cosmoprime the selective entrance area in Pavilion 14.

Archiman is a new men's skin care brand from France. Its products are made from 95% natural ingredients. The formulas are extremely innovative and high-performing, enclosed in eco-friendly packaging with a modern design. Top product? This anti-wrinkle and moisturizing day cream. Non-greasy but nourishing, it protects against pollution and skin aging. The "airless" dispenser also preserves the quality of the product, avoiding waste and ensuring the best possible distribution.


From the United States, there comes a 3-in-1 compact concealer that will become a key step in daily shave. Discreet and light, it removes any imperfection. Formen is a US company that will present a complete line of men’s makeup products at Cosmoprof, including a 6-in-1 CC cream with micropigments that automatically adapt to every skin tone.


66°30 is a French brand that fully embraces all the values of eco-sustainability that are so important to Cosmoprof. The symbolic contrast between the power of the universe and the fragility of its balance is reflected in the life of today’s urban man.  This concept encompasses all the products in the 66°30 lines. They are complete lines offering specific products for the eye contour, also with very high precision, facial and body cleansing and shaving.