The "Imagine Award of Perfumers," now in its third edition, is the first cosmetic industry award judged exclusively by perfumers—both store owners and sales associates, or rather, "beauty coaches"—in those unique shops where personalized advice is at the core of the offering. These professionals serve as true cultural mediators of beauty, combining deep product knowledge with firsthand consumer interaction. Their votes provide a 360-degree evaluation, considering multiple aspects ranging from functionality to user experience, practicality, and brand appeal.

Eight Award Categories:

• Communication
• Hair
• Make-up
• Others
• Body Skincare
• Face Skincare
• Tradition & Creativity
• Perfume

A select committee of perfumers curated a shortlist of six finalists for the first seven categories. For the Perfume category, all fragrances awarded in the 2024 edition of the Accademia del Profumo Awards automatically qualify as finalists. This criterion stems from a strategic partnership with Accademia del Profumo, fostering synergy and inclusion among all key players and institutions in the perfumery industry.

The shortlisted products and the 12 winners of the 2024 Accademia del Profumo Awards will be assessed by a panel of perfumers and beauty coaches, who will cast their votes based on their professional experience and the selection criteria provided by the committee.

The most voted products in each category will be announced at Cosmoprof on Thursday, March 20, at 4:00 PM, during a dedicated event.