Behind every cosmetic product there is much more than a mere formula; there is a vision, a search for coherence between aesthetics, function, and identity.

Alessandro De Biase opens the doors to the creative and technical process that transforms an idea into a desirable object of beauty. This ranges from studying the target audience, shapes, colors, and materials of the primary and secondary packaging, to the sensory narrative.

A presentation that unites design and innovation with sensory appeal to unveil the soul of the beauty product.