FARMACA INTERNATIONAL presents: IT’S TIME TO BE…

It's now the time to be and be able to be what you want by disrupting established canons. Fashion teaches and proves how style revivals sometimes shock and amaze more than they did in their own time.

IT'S TIME TO BE will evoke the past and transport it into the digital future: a new polarisation between those who want to label everything as future and those who do not want to label anything, but prefer to emphasise how artificial intelligence feeds on all that has been and is past because it is its source of inspiration.

IT'S TIME TO BE will tell all this with the unmistakable and unique taste of Made in Italy style.

HAIRSTYLISTS

Genny D'Auria
HAIRSTYLISTS
Genny
D'Auria

Art Director

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Mimmo Laserra
HAIRSTYLISTS
Mimmo
Laserra

Creative Director

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