THE AGING WELL MOVEMENT: INNOVATION FOR LONGEVITY
As human beings live longer than ever before, we see shifting consumer attitudes towards aging, replacing “anti-aging” with “pro aging,” and changing our focus from simply living longer to living longer with an overall better quality of health. To explore these changes, join global trend forecasting agency Fashion Snoops for a panel discussion revealing how beauty and wellness brands are innovating to support consumers in their health goals and align with the growing “silver generation.”