EVOLVING BEAUTY: NAVIGATING THE ASIAN MARKET POST-PANDEMIC
In the aftermath of the pandemic, the Asian beauty market has undergone a significant transformation marked by a heightened focus on health and wellness, increased digitalization, and a strong emphasis on inclusivity and sustainability. Consumers are gravitating towards skincare products that promote overall well-being, while digital platforms and social media play a pivotal role in shaping beauty trends and fostering community engagement.