NEWS > 23 March 2026
Serums are reshaping beauty as skincare grows and consumers seek effective, multisensory, science‑driven products.
Innovations span targeted serum formulas, new textures and hybrid tools that bring professional treatments home. Sensoriality, efficacy and personalisation are becoming key differentiators across the beauty market.
Attend the leading beauty event with a unique trade fair concept and discover the benefits of joining the n°1 global beauty community!