Hall 36, the central part of the Cosmo Perfumery & Cosmetics salon, represents not only a variety of brands and companies but also a collection of ideas, visions, and philosophies that reflect the evolution of the beauty sector.

Here, companies in perfumery and cosmetics aimed at the mass market find their space, with a particular focus on fragrances, toiletries & daily cosmetics, and Arabic perfumery — a segment that is continuously growing.

 

In the FRAGRANCES universe, Hall 36 covers a wide range of categories: from alcohol-based perfumes – ranging from artistic and niche creations to gourmand and Arabic-inspired lines, including licensed brands and concepts linked to football, pop culture and kids & teen targets – through to body mists and hair & body sprays, ideal for a young, accessible positioning with strong visual impact. Completing the portfolio, home fragrances and fragranced lifestyle products (diffusers, room sprays, fruit & candy inspired collections) extend the brand experience from the body to the home, creating strong opportunities for cross-selling and gifting.

 

Within the PERSONAL CARE perimeter, Hall 36 offers the main care categories: haircare, suncare, deodorants and antiperspirants, body wash and soaps, shaving and hair removal, oral hygiene and teeth whitening, up to make-up, beauty accessories, and skincare (including vegan/natural options). Companies' approach combines performance, attention to active ingredients and brand storytelling, with formats designed to facilitate shelf navigation and the creation of complete routines.

 

To give you a closer look, we decided to explore Hall 36 through the voices of the real protagonists: the companies that will be exhibiting from March 26 to 28, 2026. If you want to get an exclusive preview of the exhibiting companies, their philosophy, and their “reason why,” download the brochure and discover how Hall 36 continues to showcase the most authentic and dynamic soul of the mass market.