The 22nd edition of Cosmoprof North America Las Vegas wrapped up with strong momentum, reaffirming its position as the leading B2B event for the beauty industry in the Americas. With 26,000 visits from 103 countries and more than 1,000 exhibiting companies from 44 countries, the exhibition once again served as a vital meeting point for industry stakeholders across the globe to establish new partnerships, share insights, and explore the latest trends and innovations. Notably, Korean Beauty continued its remarkable industry influence, with a striking 51% increase in Korean brands and suppliers participating on the show floor.
HIGHLIGHTS
Networking and Can’t Miss Content
More than 200 leading buyers, including L'Oréal, Nordstrom, Revlon, and Target, were hosted as part of Cosmoprof’s exclusive Buyer Program, which, along with Cosmoprof’s AI-powered matchmaking tool, enabled professionals to maximize their time at the event and connect with the right partners.
Attendees also benefited from a rich schedule of educational content through Entrepreneur Academy, CosmoTalks, and Cosmopack Education, which hosted standing-room-only sessions on the beauty supply chain. The curated sessions and panel discussions were designed to deepen industry knowledge and address timely topics, such as engaging Generation Alpha, understanding the current state of the industry, and navigating the new era of beauty packaging.
A Celebration of Trends and Innovation
This year’s CosmoTrends report, curated by BEAUTYSTREAMS, showcased 22 exhibiting companies aligned with five emerging beauty directions. Featured innovations included products focused on sensitive and reactive skin, regenerative formulations powered by PDRN, advanced mask technologies, multifunctional device-solution combinations, and cutting-edge lip care treatments. These trends were highlighted through a dedicated on-site installation and explored further during a CosmoTalks session, offering a clear perspective on where the beauty industry is headed.
In partnership with BEAUTYSTREAMS, the global industry reference, the winners of the Cosmoprof & Cosmopack North America Awards were announced during the Welcome Party on the evening of the show’s first day, celebrating product excellence across six key categories. For the first time, the awards included exhibitors from both the Las Vegas and Miami editions.
Why Attendees and Exhibitors Can’t Wait for What’s Next
The response from both exhibitors and attendees underscored the event’s impact and value. Many praised the high quality of business connections, the diversity of participants, and the seamless organization of the show. Exhibitors noted an increase in meaningful buyer interactions and appreciated the opportunity to showcase their innovations to a highly targeted audience. Attendees highlighted the event’s energy, relevance, and the chance to discover cutting-edge products, attend impactful educational sessions, and engage in strategic conversations with industry leaders.
As the beauty landscape continues to evolve, Cosmoprof North America remains the platform where the industry’s future takes shape. From cutting-edge innovation to meaningful connection, each edition builds on the last – fueling discovery, business growth, and global collaboration.
Cosmoprof North America’s next stop is Miami Beach for the third edition of Cosmoprof North America Miami, scheduled for January 27–29, 2026. The 23rd edition of Cosmoprof North America Las Vegas will return to the Mandalay Bay Convention Center from July 13–15, 2026, with a new date format, running from Monday through Wednesday.
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