2025 EDITION

The U.S. cosmetics industry remains a dynamic and fast-evolving market characterized by thousands of highly specialized small and medium sized companies.

In the last five years, the U.S. beauty market has grown by 15.2%, reaching a turnover of $45.2 billion, a growth that affects not only the economic but also the quantitative sales volumes. The mass market (traditional outlets) remains the dominant and best-performing distribution channel, but online (e-commerce) market share is gradually increasing.
The U.S. market remains the ultimate test for studying the trends and behavior of both demand and supply of cosmetics and personal care products.
Source: ExportUSA

From March 21 to 23, within the USA Country Pavilion in Hall 19, Cosmoprof Worldwide Bologna will bring together more than 50 North American companies, nearly 40 percent of which are participating for the first time. A journey that will take visitors from the East to the West Coast, with a stop-over in Canada, presenting an offer that best represents all beauty sectors.