On the occasion of Cosmoprof Worldwide Bologna 2026, M.Seventy has developed a project dedicated to enhancing the excellence of Saudi Arabian beauty. Within Hall 14 – Cosmoprime, the area dedicated to premium brands and advanced research, M.Seventy curated the selection and coordination of a targeted presence representing the new generation of Saudi beauty: strongly identity‑driven companies, already established in the local market and capable of leading trends within their respective segments.
This project is part of the broader internationalization strategy of the exhibition and confirms M.Seventy’s role as a strategic bridge between high‑potential markets and leading global platforms.
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