Fragrance houses, perfume manufacturers, and raw material suppliers are on the leading edge of innovation—introducing ingredients found in the lab and in the wild; bolstering production with AI, automation, mixed reality, and other new technologies; anticipating and addressing consumer expectations with scents and science.

In this presentation cosmetic and personal care industry observer Deanna Utroske discusses consumer and brand trends, new and newly inspiring fragrance inputs, sustainability in sourcing and sampling, as well as the ways that next-generation production technologies supports the work that people do and creates new opportunities for collaboration and innovation.