Join CEW UK at Cosmotalks 2026 as we explore how beauty brands scale across EMEA and beyond by understanding both cultural nuance and local consumer behaviour. This session dives into how global brands translate a unified vision into strategies that truly resonate with consumers in diverse markets.

From navigating regional expectations around education, price sensitivity, and values, to empowering local teams and creators, our panel will reveal how data, cultural insight, and creator partnerships shape market-specific storytelling, without compromising brand consistency. We’ll also unpack how hyper-connected consumers are reshaping buying journeys worldwide, and what brands can do to stay relevant, trusted, and commercially effective at scale.