The connection between mind and skin is at the forefront of today's cosmetics. What drives us to purchase: emotion or proven effectiveness? How do we distinguish between communication and real effectiveness? In a context dominated by social media and algorithms, stress management is a key driver.

What is humanistic cosmetics, and how taking care of your skin, beyond being a technical matter, is also a moment of psychological well-being that promotes mental health?

New researches on the mind-body connection suggest that both positive and negative thoughts, feelings, and emotions are expressed through the skin.

New trends emphasize the importance of time for oneself: beauty moments are celebrated, such as layering perfumes and almost ritualistic beauty ceremonies at home, even in everyday life.