EMOTIONAL BEAUTY: CONNECTION BETWEEN SKIN, MIND AND HEART AT THE CENTRE OF COSMETICS
The connection between mind and skin is today the new frontier of cosmetics. But what really drives us to buy: the emotion or the effectiveness experienced? And how can we distinguish between pure storytelling and real benefits? In a context dominated by social media and algorithms, stress management has become a central purchasing motivation.
What is humanistic cosmetics? How can skincare transform from a simple technical gesture to a moment of psychological well-being capable of promoting mental health? New research on the mind-body connection suggests that every thought or emotion —whether positive or negative— finds expression through the skin.
New trends celebrate the importance of time for itself: beauty becomes a ritual, from perfume-layering gestures to actual domestic wellness ceremonies to be experienced every day.
