BEAUTY’S NEW POWER BROKERS: THE MIDDLE EAST!
The beauty industry is often told through products, launches, and trends. But long before an idea reaches a shelf, an aesthetic booth, or the hands of a consumer, there is power already at work. A small group of decision-makers determine what needs to be created, what is funded, what can scale markets — and what, instead, will never see the light of day.
Today, that power no longer resides exclusively in traditional global headquarters. The Middle East is completing its metamorphosis: from destination market to decision-making center, a place where beauty strategies, innovation, and cultural directions are defined.
This CosmoTalks brings together leaders operating at the nerve points of influence: access, creation, experience and investment. Together, they will explore how power in the industry is being redistributed, how regional decisions are shaping global outcomes, and what responsibility comes from driving the future of beauty culture.
A debate about authority, fatherhood, and the invisible forces that decide what beauty will become — beyond the shelf, beyond the market.
A conversation about authority, authority, and the invisible forces that determine what becomes beauty — beyond the shelf and beyond the market.
