THE NEW FRONTIER OF BEAUTY: WELLNESS TOURISM
From Rejuran injections in South Korea to hair transplants in Turkey, from facelifts in Mexico to gut health retreats in Austria: today, traveling is no longer just about unplugging or chasing the perfect tint. Travel has increasingly become the means of accessing cutting-edge aesthetic and wellness treatments.
Consumers cross national borders to "improve" their bodies, applying the logic of "Girl Math" to justify procedures that become as accessible as they are coveted: in this scenario, the destination is just a pleasant bonus, no longer the ultimate goal.
This panel explores the latest trends in wellness tourism, the evolution of purchasing behaviors, and what these changes mean for beauty and wellness brands.
