Urban Tribe is a show dedicated to the evolution of contemporary urban style, where fashion, identity and hairstyling come together to tell the story of the different metropolitan tribes of our time.

Through five stylistic interpretations, the show explores different aesthetics and personalities: from Minimal, defined by clean lines, essential shapes and geometric precision, to Rock, energetic and rebellious, with bold textures and irregular volumes. It then moves to Street, inspired by urban culture and the creativity of the streets, and to Glam, characterized by elegance, shine and sophisticated hairstyles. The journey concludes with Natural, celebrating authenticity, harmony and soft, effortless movement. 

Urban Tribe is a creative journey between urban styles and identities, where each look tells an attitude and a personal way of experiencing beauty.