"SIMILAR" TO THE REAL
Imagine, the leading trade magazine for the perfumery sector, together with Fenapro, the Italian National Federation of Perfumers, has developed a focus on the economic impact, critical issues, and possible solutions related to the growing market of counterfeit and “off-channel” products in the era of the global economy.
Counterfeiting in the beauty sector is growing significantly. Monitoring the authenticity of cosmetic products on the market, and introducing technologies and controls capable of curbing this phenomenon, is essential not only for consumer safety, but also for the health and integrity of the market itself.
Is there specific regulation? Of course—and this will be addressed during the talk. We will also discuss what companies are doing to tackle the issue, the crucial role of selective distribution, and the emerging technologies used for product authentication and certification.
Finally, we will explore how the consumer, often the victim of counterfeiting, can become a key ally in combating it—provided they are properly informed about the risks involved and the value of original products.
Because only through knowledge can authenticity truly be recognized!
