In 2000 he bought La Griffe, a reference magazine for Italian hairdressers. In 2006 he bought the historic hairdressing and beauty magazine Beautyline, together with Cosmetic News, a scientific cosmetics magazine. In 2012 he acquired You. Until 2021 he was a Panema partner.
In 2014 he created the reference event for hairdressers: YOU HAIR AND BEAUTY SHOW, whose last edition in 2016 gathered 13,500 paying hairdressers in Turin. He will hand over this event to Cosmoprof in 2017. Currently, in addition to managing YOU magazine, he is an advisor to three investment funds.