26-29 MARCH 2026

Inge Theron

Founder and Creative Director of Facegym

Inge Theron is a woman on a mission to educate a generation on skin health, collagen, and facial fitness.

Firmly establishing herself as a disruptive female entrepreneur, Theron has created FaceGym, uniquely positioned at the intersection of beauty, wellness, and fitness. A revolutionary, never-seen-before concept, FaceGym is the only gym sludio for the face, powered by clinically proven, award-winning skincare, high-performance tool Innovations and one-of-a-kind, skin-transforming workout moves.

Theron honed her passion and expertise in the industry working as a beauty and wellness columnist for titles such as the Financial Times. She spent over ten years exploring the latest high-end aesthetics, fitness, and nutrition treatments. During this period, Theron tried and tested multiple procedures. It wasn't until one particular face-lifting procedure left Theron housebound, that she decided there must be a better way to age confidently and gracefully. Channelling all of her extensive research, knowledge and passion, Theron set to creating a concept all of her own.

In 2014. FaceGym was born and it provides a unique, non-invasive, facial fitness experience for all. Based on the notion of training the 40+ forgotten muscles in the face, expect results in real time alongside long-term sculpting, lifting, toning, and brightening benefits for the skin and facial muscles. Initially launching with a pop-up in Selfridges London, it wasn't long before the idea skyrocketed, receiving critical acclaim from celebrities, makeup artists, press, and consumers. Fast forward eight years and FaceGym is now an incredibly successful global business, with fifteen studio locations spanning five cities around the world and multiple retail partners including Sephora, Mecca, Net-A-Porter, Cult Beauty and more.

Theron is best known for her Thought leadership in wellness and longevity with her spa consultancy ITANDA. Designing and programming luxury spa destinations around the world. In 2022, Theron was appointed as Maybourne Hotel Group's Creative Director of Spa and Wellness where she was part of the team behind the ground-breaking spa project at London's iconic Claridge's Hote