Passionate about the beauty world, especially the world of fragrances since an early age, Sara joined the ELC world of luxury fragrances in October 2021, a portfolio composed of several brands with different positionings (Tom Ford Beauty, Jo Malone London, Kilian Paris, Editions de Parfums Frédéric Malle).
Every day the objective is to work closely with the EMEA and Global teams to ensure the perfect implementation of the brand equity of each brand in the Italian market, with a strategy based on targeted communications, new media tools and excellence in execution.
Graduated at Bocconi University in 2015 in Marketing Management, she immediately started working on the beauty industry at L'Oréal on several project over the years, in particular the launch of two Fragrance Italian brands in the portfolio that the company had just acquired.