26-29 MARCH 2026

Gianmarco Alfonso

Founder and Creator Rhea Cosmetics

Since he was a child, Gianmarco Alfonso lived and breathed cosmetics. After the end of his study of liberal arts, he decided to explore the cosmetic world better, taking over from his parents who had dedicated many years to the distribution of skincare products.

Enrolled in the school of Aesthetics together with a university course in Cosmetology, he had the idea of creating something new: a cosmetic world that would be the summation of all the stages of his education up to that moment, merging art, the concept of aesthetic approach and cosmetological scientific research.

The picture was almost complete: what was missing was a turning point that came down the pike with his last phase of study in the holistic and kinesiological field. At that point, his idea showed a further undertone that resulted in a new way of approaching the body and the skin, treating them not only from an aesthetic point of view but also from an energetic and psychophysical one.

Rhea Cosmetics was born from this mix of experiences: a brand of innovative products, a selection of performing treatments, the idea of a new way of treating the skin, the exaltation of individuality, and the experience of one that becomes the language of many.

Besides being a product, today Rhea is a voice: the voice of those who, like Gianmarco, wish to break the rules to offer a personal cosmetic approach in which each skin is exalted in its uniqueness. Every person is one of a kind and Rhea wants to treat them as such, which is why it’s the HUMAN BASED SKINCARE.