Dina Fierro is a creative thinker and a seasoned marketer with more than 15 years of experience. She launched one of the first successful fashion and beauty blogs in 2006. Her early immersion in the influencer community led to a career in emerging media, where she’s guided the digital, social, influencer and experience marketing strategies for a multitude of brands, both agency and brand-side. At Shiseido Americas, she oversees the organization’s web3/Metaverse Group, with a focus on emergent technology and boundary-pushing initiatives in gaming, the metaverse and the virtual economies.