Anien Botha is the editor of BeautySouthAfrica.com, South Africa’s largest online beauty publication. A beauty and media enthusiast, she has worked in the South African beauty industry for over 13 years and is experienced across a variety of disciplines, including copywriting, marketing, public relations and editing. In 2020 she purchased BeautySouthAfrica.com from a leading content marketing agency in Cape Town, and together with a small team, has grown the platform into one of SA’s most respected online publications.