26-29 MARCH 2026

Yara Mansour

GENERAL MANAGER of L’OREAL PROFESSIONAL PRODUCT DIVISION AFRICA

Yara has an extensive experience in Marketing and Brand Management in emerging markets . She joined L’Oreal in 2018 after nine years of experience with P&G and Coca-Cola in the UAE and Lebanon .

In her current role, Yara is driving a strong roadmap to expand the professional professional division footprint in Africa . She is setting the foundations for future growth by launching locally relevant innovations tackling Ethnic consumer hair needs with L’Oreal Professionnel and Mizani. She is also building the profession and valorizing the hair industry through exhaustive technical and business education programs for hairdressers . Last her vision is also to reach consumers beyond salons and reach premium consumers with ecommerce and speciality retail. 

Yara is enthusiast to unfold the potential of professionnal beauty in Africa and lead the way with L’Oreal.