Sneha is one of the co-founders and CEO of Uncover, a rapidly growing skincare start-up that is revolutionizing self-care in Africa, the most underserved but fastest growing beauty market in the world. Uncover formulates products specifically for woman of color with their in house team of leading formula scientists, focus group tests on women in Africa for approval, as well as manufacturing with global best labs. Uncover leverages digital content to disrupt the market and has seen tremendous growth in 24 months with a digital community of 200K women. Sneha's background is in finance and consulting with over 10 years of experience with leading firms such as McKinsey, and Bank of America Merrill Lynch.