Salwa Petersen

Salwa Petersen

Founder & Chief Executive Officer of Chéribé Beauty 

Growing up in Chad, Salwa learned the ancestral Chébé ritual for luxuriously softer, stronger, and longer hair from the women in her family. The Chébé plant, found exclusively in Chad, produces seeds rich in nutrients that promote healthy hair growth. 

A Harvard graduate, Salwa spent years in product development for leading beauty brands. Exposure to the most advanced haircare in the world highlighted the exceptional properties of Chébé seeds. This inspired her to embark on the unprecedented challenge of enhancing this ancestral ritual with the best of modern hair science, making it accessible to a new generation. 

Events

20
March

CosmoTalks

AFRICA'S NATURAL WEALTH: CELEBRATING ITS INDIGENOUS INGREDIENTS

COSMOTALKS | Service Centre - Onsite

Africa is rich in natural resources and is home to some of the most sought-after beauty and ...

Find out more

MAIN PARTNER :

Blanc Magazine

MODERATORE:

- Teneshia Renee, Founder Blanc Media & Blanc Magazine

SPEAKERS:

- Suzie Wokabi, Founder of SUZIEBEAUTY & SB DADA

- Oreoluwatomi Lawani, Founder/CEO, Arami Essentials

- Valerie Obaze, Founder of R&R Skincare

- Salwa Petersen, Founder & Chief Executive Officer of Chéribé Beauty 

- Claire Marty, VP, NielsenIQ Global Beauty Vertical

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