Nikkie de Jager, known to millions as NikkieTutorials, is a pioneering content creator who turned her passion for makeup into an inspiring global journey. Starting as a teenager teaching herself techniques through YouTube tutorials, Nikkie built her channel into one of the most-watched beauty platforms in the world. Her viral 'Power of Makeup' video, which champions makeup as a tool of self-expression, catapulted her to international fame and solidified her status as a beauty innovator. With millions of followers on YouTube, Instagram, and TikTok, Nikkie continues to inspire with her creativity and unmatched artistry. She also launched her successful beauty brand, Nimya by NikkieTutorials, embodying her love for bold, authentic beauty.
Visual language can communicate as much about a brand’s values as its label does, but ...
- James Manso, Beauty Market Editor
- Nikkie de Jager, NikkieTutorials
- Sara Ricciardi, Designer and Creative Director, Founder Sara Ricciardi Studio
- Isabelle Tambue, Director essence, cosnova GmbH
- Dawn Hilarczyk, Chief Operating Officer/Chief Marketing Officer Borghese Inc.