Dr. Lieve Declercq is Chief Scientific Advisor to PROYA Cosmetics and Vice President of the PROYA Europe Innovation Center in Paris, where she drives the integration of European scientific excellence and innovation into PROYA’s product development strategy. Before joining PROYA, she spent over two decades at The Estée Lauder Companies, ultimately serving as Vice President of Basic Science Research and Advanced Technologies for Europe and Asia.
With a strong scientific foundation and deep industry insight, she supports PROYA in elevating product performance and advancing science-driven skincare for China’s highly sophisticated beauty market.
Main Partner: Jingzhi Media Group
- Charlie Gu, Founder & CEO, Jingzhi Media Group
- Dominique Petruzzi, Industry Expert, Beauty & Personal Care, Statista
- Sylvia Dai, Senior Merchandising director, Harmay
- Howon Song , Asianbeauty Wholesale, CEO
- Lieve Declercq, Chief Scientific Advisor, PROYA Cosmetics