NEWS > 04 August 2025
The Cosmoprof & Cosmopack North America Awards, a special project of the Cosmoprof network curated by the international agency BEAUTYSTREAMS, stand as the premier American beauty competition, honoring cutting-edge innovation, creativity, and excellence within the beauty industry. Open exclusively to exhibitors of Cosmoprof North America Miami and Las Vegas, the 2025 edition brought together the industry's top talents and most groundbreaking products. A distinguished panel of industry experts evaluated submissions to select the finest in cosmetics and packaging.
The winners were announced during the Awards Ceremony held on July 15.
The jury singled out this serum for “pairing green biotech with clinical efficacy.” An organic, water-free formulation, the serum contains prebiotic and postbiotic actives and cold-extracted km0 ingredients – a term that refers to their local sourcing and production – which all provide immediate regenerating, reparative, and slow-aging effects. One juror noted that they “loved this one - the feeling on skin was impeccable,” and that they “loved the sourcing story, too.” The formula is based on pure aloe vera gel from Salento, Italy, and contains 89% locally sourced organic ingredients obtained via regenerative farming and cold-extracted in the km0 production process. The aloe vera acts on the skin’s microbiota in a personalized way. In tests of the Salento aloe vera ingredient, the active showed a 157% increase in “good” bacteria Staphylococcus epidermidis on the skin three hours after application and an 100% elimination of “bad” bacteria Staphylococcus aureus. These microbiome claims were pronounced by the panel as particularly “on trend.” The serum also helps to regenerate the skin barrier for a slow aging effect, and results in a 26.5% reduction in water loss in 14 days. Its ingredients are obtained via regenerative farming, while circular practices such as rainwater harvesting and composting of ingredient by-products contribute to sustainability, too. The serum is packaged in a PCR recycled airless bottle, which is sustainable and protects the formula.
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