SUSTAINABILITY

These days the consumer's environmental and social awareness plays a key role in the trust fostered between the brand and the customer: cosmetic companies are called to a particularly high standard for the good of the community, both in terms of manufacturing decisions and in terms of the quality of life enjoyed by workers and their families. Research into more sustainable raw materials and new packaging solutions, greater attention to transportation logistics and to the supply chain: these key topics must drive the sustainable development of the beauty industry today.

HYPER-LOCALISM

Social distancing, travel restrictions, financial crisis: while such words may be negative, we must not overlook the opportunities they create for local brands and for smaller stores on the outskirts of our cities. We are increasingly likely to select products that share a connection with our land and our traditions. The positive impact of companies on community development earns our attention. We are more likely to buy from shops that are safe and easy to reach on foot. As financial hardship looms, stories of resilience from little-known manufacturers deserve recognition.

INCLUSIVITY AND DIVERSITY

This is a complex topic, deeply rooted in our historical, geopolitical but also cultural setting. Diversity and Inclusivity are relevant to ethics, gender, financial status, and religion. It is a world that rotates around the individual and calls for a perspective that goes beyond mere labeling in terms or race or sexual orientation. Dated and inflated stereotypes must be set aside. The concept of perfection, a source of great discomfort, does not exist anymore. Long live imperfection; long live uniqueness!