For Cosmoprof, internationalization is the result of a structured and continuous process built on long-standing partnerships, market insight, and strategic planning. With the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, the event will once again host highly qualified delegations from North America, the Middle East and Gulf region, Africa, and Asia-Pacific, strengthening global dialogue between supply and demand. The strategic scheduling of the 2026 edition, taking place outside the Ramadan period, further enhances engagement with international markets by enabling broader and more active participation from stakeholders in the MENA region, translating into increased international attendance and more effective networking and business opportunities.
AN ECOSYSTEM ALIGNED WITH MARKET EVOLUTION
Cosmoprof remains the only event worldwide capable of organically representing the entire beauty supply chain, from production to finished products, closely following the real evolution of the market.
Cosmopack, a cornerstone of the international supply chain, will host more than 600 companies from 37 countries. The exhibition will occupy Hall 19, featuring a strengthened machinery sector — with over 90 companies — and new players active in robotics, digital services, and logistics, alongside supply chain companies from the national pavilions of Korea, India, and Poland.
Hall 20 will host the Fragrances & Ingredients Zone, a strategic hub dedicated to ingredients and fragrances for the cosmetics industry, fostering dialogue between research, formulation, contract manufacturers, and brand vision. Cosmopack will also be present in Halls 15, 18, 15A, and 28 with solutions in contract manufacturing, private label, primary and secondary packaging, and accessories.
Within the Cosmoprof world, fragrances are playing an increasingly central role in the beauty experience. Hall 36 consolidates its position as a reference point for mass market cosmetics, personal care, and perfumery, while the presence of Esxence in Hall 14 enriches the offering with an immersive olfactory journey dedicated to artistic perfumery and new creative expressions in the sector. Cosmo Perfumery & Cosmetics will host more than 1,300 companies from 56 countries, with significant growth in the mass market segment (+4.5% in exhibition space), while Cosmo Hair Nail & Beauty Salon will welcome over 1,000 companies from 50 countries, confirming its role as the international benchmark for professional beauty.
THE GLOBAL MARKET LANDSCAPE
According to data from EUROMONITOR INTERNATIONAL, the global beauty and personal care market confirmed a solid and structural growth trajectory in 2025, exceeding €587 billion in value and recording steady increases compared to 2023 and 2024, supported by rising average prices, product innovation, and demand increasingly focused on quality, performance, and specialization. Expansion is particularly driven by premium, prestige, and dermocosmetic segments, which show stronger dynamics than the mass market, reflecting consumers’ willingness to invest in high value-added solutions, wellness, and self-care.
Key categories such as skincare, haircare, and fragrances continue to record positive performance, reinforcing the role of beauty as a resilient and countercyclical sector. In this context, 2026 is expected to be a year of further consolidation, with more moderate but stable growth prospects focused on qualitative market evolution rather than simple volume expansion.
The fragrances segment confirms itself as one of the most resilient and aspirational pillars of the beauty market, playing an increasingly central role in value creation. Globally, fragrances continue to benefit from strong premiumization trends, positioning themselves among the most dynamic categories within beauty thanks to high consumer spending propensity and a strong emotional connection with consumers. The sector is fully aligned with the growth of premium and prestige beauty, driven by olfactory innovation, brand storytelling, and the growing relevance of fragrances as identity-driven and collectible objects.
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