NEWS > 16 June 2022

The Future is just a click away

Cosmoprof Worldwide Bologna, in its role as a global observatory of trends and transformations in the consumer habits concerning beauty products, presented CosmoTalks, the program of panel discussions dedicated to an in-depth look at exclusive content and trends that will influence the market dynamics of the coming months.

Don't miss the 5 macro trends that emerged at the 11 Talks that enriched the 2022 calendar.

The conferences, curated in partnership with the industry's most iconic companies, agencies and personalities, are now available on-demand for all registered users. 

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METAVERSE, THE NEW DIMENSION OF BEAUTY

The Metaverse is undoubtedly the most unknown and fascinating among the new digital dimensions. An almost entirely unexplored space, which brands can use as a practical way to reach new consumer targets and build new communities. The Metaverse is an opportunity for further experiments with purely digital products: virtual try-ons, avatar offers, online community events, digital stores and so on. 

The beauty sector can play an important role in this dimension. How? Watch on-demand the CosmoTalk:  THE METAVERSE IS HERE, WHERE ARE YOU? curated in partnership with Mintel.

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POST COVID COSMETIC DESIGN BETWEEN FUNCTIONALITY, CREATIVITY AND SAFETY

The relaunch of the cosmetics industry comes from design: it is not only an element of communication and a means of recognition on the market but also a symbol of creativity and a vehicle for transparency, safety and innovation. One can discover the leading trends governing the industry from the packaging of a cosmetic product. Packaging communicates the details of the production process with a view to transparency of the production chain towards the consumer; it can be a tool for collecting data and indications on purchasing behaviour; it proposes new solutions to improve the safety and sustainability of the product.

A+A, Euromonitor International, Pantone and Stratasys explain the new rules for attracting consumer attention.
Watch the panel 
PACKAGING & PRODUCT DEDIGN 2.0

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FUN-CTIONALITY: THE NEW MISSION OF COSMETIC DESIGN

The design conceptis evolving: from simple functionality combined with aesthetics to a new mission, in which cosmetic design takes on a holistic dimension and becomes a vehicle for well-being and creativity. But what does it mean for a brand to adopt a playful approach?

Watch on-demand FUN-CTIONALITY: THE NEW KEY DRIVER FOR BEAUTY SHOPPERS TO PLAY WITH CONSTRAINTS curated by Carlin.

Discover how creativity and a playful approach influence the relationship between brand and consumer and B2B interaction, involving partners and teams in the creative process.

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INCLUSIVE COSMETICS

Inclusivity in cosmetics is among the most discussed topics among operators and experts in the industry. Learning to listen to a community, understand its needs and deal with everyday issues in an appropriate language is the first step in adapting to the borderless beauty approach of today's consumer, but it is not enough. What is needed is a structural transformation of the industry, one that recognises the quality and innovation of products for specific needs or that allows access to capital for female or multi-ethnic entrepreneurs to enter the market.

Moving beyond barriers and traditional distinctions of class or belonging was the main theme of the talk BEAUTY EQUALITY, in partnership with Fashion Institute of Technology. Watch it on-demand now!

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THE EVOLUTION OF SUSTAINABILITY

Today, the cosmetics industry is facing radical transformations to reduce its environmental impact, but what are the weapons at its disposal? Cosmoprof Worldwide Bologna focused two in-depth discussions on this critically important topic.
Sustainability is a central topic these days, but it seems we have lost its real meaning, with fake news and greenwashing creating confusion among consumers. This is why the most frequently used words to discuss the future of sustainability for beauty at Cosmoprof Worldwide Bologna were education, transparency and innovation

They were also the cornerstones of CONSUMERS CALL FOR SUSTAINABILITY TRANSFORMATION, curated by Quantis.

 

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THE ROLE OF BIOTECHNOLOGY

Emphasizing the need to address the issue of sustainability with transparency was also the panel curated by Fashion Snoops on HOW BIOTECH BECAME THE FUTURE OF SUSTAINABLE BEAUTY.

Synthetic ingredients, which are still wrongly regarded with a negative connotation, are revolutionizing the cosmetics industry, not only increasing production, but also giving way to new experimental techniques and revolutionary materials, saving resources and defending biodiversity.

Watch all recordings of Cosmoprof 2022 events available on demand!

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