The Italian Start Up area, organized with ITA - Italian Trade Agency, hosted a selection of young Italian brands, characterized by a strong element of innovation, creativity and quality.
This showcase represented a wonderful chance to give visibility to Made in Italy cosmetics and allowed Italian companies to seize the opportunities offered by high-potential foreign markets.
ITA - Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.
In this perspective, the Italian Start up area assembled 6 emerging brands, which have recently entered the cosmetics world and which made use of Cosmoprof, an important international event, to present their products and collections to foreign markets.