2025 EDITION

The entire domestic Polish cosmetics market is currently worth over 4,3 bln EUR. And it’s still growing at the rate of 5% on average in the period of 7 years 2014-2021. After Brexit took place, Poland is the 5th biggest EU cosmetics market. Until the outbreak of the war in Ukraine, the forecast and predictions for its growth were very positive.

Poland was and still is able to compete with the biggest European players, which results in growth and new expertise. The forecast data for the Polish cosmetics market is estimated to grow further in the coming years. Due to the turbulent and difficult for all COVID-19 year it is important to note that there is a drop in value of the market in 2020. But mature and advanced cosmetics markets will recover quickly and we already see the signs of it. 

The Polish cosmetics market is characterized by tradition, motivation, flexibility, high-quality management and first and foremost people and their creativity. This also affects the competitiveness, diversity and fragmented nature of the market delivering additional strengths. Therefore, in the years 2014-2021, the Polish market grew by 35.7% achieving an impressive result among the top 10 European countries.