COSMOPROF 2027
BOLOGNA, ITALY
FAIR DISTRICT
Since entering the Chinese market in 2005, BolognaFiere Group has established its wholly-owned subsidiary, BolognaFiere China Ltd, in Shanghai, overseeing operations across mainland China, Hong Kong, Macao, and Taiwan.
As a key driver of the beauty and cosmetics industry, BolognaFiere China plays a vital role in the success of Cosmoprof in Asia. It connects international brands with the dynamic Chinese market, fostering growth and collaboration. BolognaFiere China’s expertise and innovation continue to strengthen its position as an essential partner in the region.
The China Pavilion is more than a display of products; it is a hub where cultural inspiration, cutting-edge technology, and Eastern wisdom converge. Visit the booths of Chinese exhibitors to discover beauty solutions that define the future, and join us in forging partnerships to gallop together toward new horizons in the global market.
In 2026, China’s beauty market has entered a new phase of “Rational Prosperity” and “Value Deepening”. While consumers pursue evidence-based efficacy and emotional value, they are driving the industry’s core competitiveness from marketing toward “Hardcore Ingredient Competition” and “Proprietary Raw Material Technology”. Taking Proya as an example, its continuous performance breakthroughs, powered by self-developed anti-aging patent ingredients, signify that local brands have built long-term barriers with advanced R&D as their engine. Ingredient giants led by Bloomage Bio not only dominate the global hyaluronic acid market but also pioneer innovations in cutting-edge fields such as microbial fermentation and green synthesis, establishing China as an indispensable “Ideation Hub” in the global beauty supply chain.
The color cosmetics sector showcases a dual prosperity of “Cultural Storytelling” and “Niche Segmentation”. Professional aesthetic brands represented by MGPIN have systematized and refined Eastern bone structure makeup techniques, endowing high-end color cosmetics with profound artistic heritage. Florasis continues to deepen its narrative of “Eastern Romance,” integrating traditional craftsmanship like carving and glaze colors into the very texture of its products, making each item a collectible cultural artifact. Simultaneously, emerging brands like INTO YOU have rapidly captured the minds of young consumers with precise color insights and by offering the best value for money, proving the success model of “lightning warfare” in niche segments.
Consumer trends are evolving at an unprecedented pace. “Multi-Platform Education” coexists with the “Return of Offline Experiences”: consumers validate products through cross-platform content while increasingly craving immersive, professional service experiences in physical spaces. Furthermore, “Green Sustainability” and “Emotional Wellness” have become significant purchasing drivers.
In this context, Chinese brands bring not only products but also new concepts, technologies, and retail solutions validated by the vast domestic market. This aligns perfectly with the pioneering spirit symbolized by the Year of the Horse: the courage to explore the unknown and the conviction that steadfast action leads to great achievements.
Hall 34: The Beauty of China
Showcasing leading Chinese brands in cosmetics, personal care, fragrances, and nail & hair care, this pavilion highlights innovation, sensory experiences, and trend-driven beauty.
Hall 28: China Packaging Powerhouse
Showcasing China’s beauty supply chain, with innovative packaging and materials, this pavilion highlights sustainability and functional design.
Discover the companies of the Chinese country pavilion. If you are not logged in yet, login or register to see the full information.
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