The “before and after” is at the heart of communication in the beauty world, but how can you turn it from a simple post into a powerful marketing tool?

Today, standing out means more than showing a result in a photo: it’s about telling a story of transformation, evoking emotion, and building trust with clients before they even step into your salon. In this talk, Art Director and Founder of ELITAFILM, Endri Zisi, will guide you in taking your video communication to the next level. A session filled with practical examples and immediately applicable techniques — designed to give you the tools to communicate better, attract the right clients, and turn every video into a powerful ally for your salon.