BEAUTY’S NEW POWER BROKERS: THE MIDDLE EAST!
The beauty industry is often discussed through products, launches, and trends. But long before anything reaches a shelf, a treatment room, or a consumer’s hands, power is already at work. A small group of decision-makers determine what is created, what is funded, what scales — and what never makes it to market.
Today, that power is no longer concentrated solely within traditional global headquarters. The Middle East is shifting from destination market to decision-making center — a place where beauty strategy, innovation, and cultural direction are increasingly defined.
This CosmoTalks convenes leaders who operate at beauty’s most influential points: access, creation, experience, and investment. Together, they will examine how beauty power is being redistributed, how regional decisions are shaping global outcomes, and what responsibility comes with influencing the future of beauty culture.
A conversation about authority, authorship, and the unseen forces that decide what beauty becomes — beyond the shelf, and beyond the market.
