78% percent of women over 50 feel excluded from beauty trends. Even women in their twenties say they were more beautiful in the past. We call this the Glow Gap – the disconnect between what women invest in themselves and the recognition they receive. At Glow25, we made it our mission to close that gap.

By listening to our community and designing products for real needs rather than assumptions, we became Germany's number one collagen brand with exceptional customer loyalty and retail performance. Now, we are expanding across Europe – into markets shaped by an aging population that deserves to feel seen. In this session, our Director of Portfolio shares the insights, the strategy and the invitation: to go beyond the pink branding and join us in empowering women to age confidently. For retailers and brand builders ready to reach the consumers others overlook.