"SIMILAR" TO THE REAL
Economic impact, critical issues, and solutions to the expansion of the counterfeit and “grey market” sectors in the era of the global economy.
Counterfeiting in the beauty industry is growing significantly. Ensuring the authenticity of cosmetic products on the market through the implementation of technologies and controls to curb the phenomenon is essential not only for consumer safety but also for the health of the market itself.
Is there a regulatory framework? Of course and we will discuss it. We will also address what companies are doing, the importance of selective distribution, and the role of new technologies in product certification.
We will explore how the consumer, from being a potential victim, can become an important player in the fight against counterfeiting if properly informed about the risks involved and the value of genuine products. Because only by knowing can one recognize authenticity!
