Beauty is not just technical and products. It is a gesture of care that speaks to the heart of those receiving treatment. Giannantonio Negretti recounts his vision of Humanistic Cosmetics, an aesthetic way of doing things that puts the person and their real well-being at the center. We'll talk about how the beautician can transform every treatment into an authentic moment of listening and value, going beyond the surface of the skin to achieve what truly matters: self-esteem, sensory experience, and the human relationship.