From Rejuran injections in South Korea to hair transplants in Turkey, facelifts in Mexico, and gut-health retreats in Austria, travel is no longer just about escape or a good tan — it’s increasingly becoming a means to access aesthetic and wellness treatments. Consumers are crossing borders to upgrade their bodies, using “Girl Math” to justify procedures as both affordable and aspirational, with the destination becoming a bonus rather than the point.

This panel explores the latest trends in wellness tourism, how consumer behavior is evolving, and what these shifts mean for beauty and wellness brands.