K-Beauty and J-Beauty have evolved from niche trends into powerful growth drivers within the European retail and mass market landscape. In this presentation, Orien Trade shares insights into how Asian beauty innovation, strong brand storytelling, and fast product development cycles create new consumer demand and category expansion. We will explore successful market entry strategies, retailer partnerships, and the role of trend-driven skincare and makeup in attracting younger audiences. Discover how K-Beauty and J-Beauty are reshaping assortments, accelerating sell-out, and unlocking sustainable growth opportunities across channels.