THE ICON & THE INFLUENCER: MASTERMINDING BEAUTY’S DIGITAL EVOLUTION

THE ICON & THE INFLUENCER: MASTERMINDING BEAUTY’S DIGITAL EVOLUTION
How do historic brands and digital native creators collaborate to redefine the modern concept of beauty? This exceptional panel brings together Anastasia Soare, the "Eyebrow Queen" who built an empire, NikkieTutorials, the creator who transformed the face of digital makeup, and Sephora, the world's leading beauty retailer. Together with TikTok, they will analyze the evolution of content consumption and the beauty business in 2026.
 
Led by Andrea Nagel (CEW), this talk offers a true masterclass on how to stay at the forefront of innovation while keeping brand identity intact in a hyper-connected world.

MODERATOR

Andrea MG Nagel
MODERATOR
Andrea
MG Nagel

Chief Content Officer, CEW

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SPEAKERS

Nikkie de Jager
SPEAKERS
Nikkie
de Jager

NikkieTutorials

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Nigel Lawmon
SPEAKERS
Nigel
Lawmon

Global Vice-President Haircare| Sephora

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Alessandra Sangalli
SPEAKERS
Alessandra
Sangalli

Head of Creator Marketing Italy & Spain| TikTok

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Anastasia Soare
SPEAKERS
Anastasia
Soare

Founder & CEO, Anastasia Beverly Hills

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